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13 Tips On Having Meaningful Conversations On Facebook
How we use social media is what we make of it By PAUL SMITH Contrary to conventional wisdom, it is possible to have intellectual conversations on Facebook. In fact, I think it’s imperative that we...
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4 Questions To Ask Yourself Before You ‘Share’ Anything Online
“When in doubt, just do without!” in the social media age. By CHRISTIE CHUA Most of us are critical consumers when it comes to material goods. We tend to carry out in-depth research before purchasing...
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Your Logo Is Not Your Brand
How do you build a brand that connects with your customers? By DEBBIE O’CONNOR There is a common misconception that once you have a logo, you have a brand. People are often confused when I say that...
View ArticleWhat’s Next In The World Of Social Media Marketing?
By STEVEN TULMAN The world of social media marketing has changed drastically over the last couple of years, and it will continue to change. This makes staying ahead of the digital curve a critical...
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An Entrepreneur’s Guide To Social Media Marketing
By JONATHAN YABUT The buzzing trend in the corporate world these days is entrepreneurship. Start-ups which allow you to book the nearest taxi or invite the person nearest to you for a date now pop up...
View ArticleThe 5 Step Plan to a Winning Social Media Presence
By NICOLA MORAS – Every business wants to increase their enquiries and get more clients. The wonderful news for you is that you can use social media to build your pipeline. We can no longer ignore the...
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6 Common Marketing Myths to Avoid
By HELEN FENTON At the outset, and with every best intention, even with the right tools in hand, when we embark on our marketing journey, it is worth pointing out that there are many marketing myths...
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6 Key Digital Trends to Look Out for in 2020 and Beyond
By SANDY CLARKE At the advent of social media platforms in the early 2000s it was difficult to imagine the impact and influence that digital engagement and marketing would have in the coming decades....
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The F.A.S.T Approach to New Markets in the 21st Century
By KIM UNDERHILL Organisations and management have been talking about the challenges of surviving in the volatile, uncertain, complex, and ambiguous (VUCA) world for years now. Lately, it is all about...
View ArticleHow to Build a Social Media Presence That Drives Impact and Return
BY NICOLA MORAS . Social media is a content machine that is never ever satisfied when you’re running a small business. Your audience is demanding new content if you want to keep their attention and...
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Leadership In Volunteering
Honing leadership qualities by doing good By SANDY CLARKE One of the great things about Malaysia – besides roti canai, the weather, and the awe-inspiring Olympic athletes – is the desire of the...
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How to Agree on Social Media Boundaries with Your Children
By ROSHAN THIRAN Among the parenting issues that play host to a range of opinions, knowing how much leeway to give when it comes to children and their social media use can be a tricky dilemma. For...
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Infographic: Video Marketing Statistics
By IVA MARINOVA Are you thinking of growing your business or starting a new one? Is it time yet to take the leap? To be successful on your journey, you need a few things: A cool idea. A working...
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LinkedInpreneur: Connecting People Via Storytelling
By KHUSHBOO NANGALIA We live in a wonderful world that is full of beauty, charm and adventure. There is no end to the adventures we can have if only we seek them with our eyes open. ― Jawaharlal Nehru...
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